In any journey we need a GPS, directions and/or a map to reach our destination. Likewise, masjids need strategic plans.
What is a strategic plan?
A strategic plan is a plan that may be 3,5 or a 10 year plan that lays a roadmap for how a masjid intends to grow. A strategic plan outlines everything from the expansion of a masjid, the growth of staff, and the overall objectives/goals of a masjid as a whole Having this information in place allows for masjid boards and leadership to make strategic and intentional decisions to move the masjid growth in a certain direction.
Unfortunately, most majids either don’t have a strategic plan and if they do they aren’t adhering to it as closely as they should. A strategic plan can help guide masjid board decisions in terms of how to use funds effectively and how to make decisions that help in meeting the strategic plan goals. In order to create a strategic plan it is often better to get a professional strategic planner to conduct an intensive strategic planning session to guide masjid boards through the process and help them layout a solid roadmap that meets the needs, objectives and goals of the community.
Having a strategic plan to share with community members also helps in boosting confidence in the masjid board and leadership while providing transparency in the direction the masjid board is taking the community. Strategic plans can also be altered based on new developments, but the general direction should be followed strictly with each masjid board that serves the community. Deviating too much from a strategic plan renders it useless and ineffective.
A great place to start getting a strategic plan for your masjid is the Whitestone Foundation.