In any journey we need a GPS, directions and/or a map to reach our destination. Likewise, masjids need strategic plans.
What is a strategic plan?
A strategic plan is a plan that may be 3,5 or a 10 year plan that lays a roadmap for how a masjid intends to grow. A strategic plan outlines everything from the expansion of a masjid, the growth of staff, and the overall objectives/goals of a masjid as a whole Having this information in place allows for masjid boards and leadership to make strategic and intentional decisions to move the masjid growth in a certain direction.
Unfortunately, most majids either don’t have a strategic plan and if they do they aren’t adhering to it as closely as they should. A strategic plan can help guide masjid board decisions in terms of how to use funds effectively and how to make decisions that help in meeting the strategic plan goals. In order to create a strategic plan it is often better to get a professional strategic planner to conduct an intensive strategic planning session to guide masjid boards through the process and help them layout a solid roadmap that meets the needs, objectives and goals of the community.
Having a strategic plan to share with community members also helps in boosting confidence in the masjid board and leadership while providing transparency in the direction the masjid board is taking the community. Strategic plans can also be altered based on new developments, but the general direction should be followed strictly with each masjid board that serves the community. Deviating too much from a strategic plan renders it useless and ineffective.
A great place to start getting a strategic plan for your masjid is the Whitestone Foundation.
A masjid board typically at any given masjid is heavily involved in operations and the day-to-day activities of a masjid. However, this model is simply not sustainable. The combination of limited board terms and high turnover and the lack of handover from one board to another hinders the growth of a masjid. Here are a couple tips for masjid boards to understand their roles and responsibilities.
Governance vs. Working Board
While in the initial stages a masjid may need a board that is more hands-on the masjid board typically after at a minimum of 5 years transition to a governance board. A governance board essentially makes major policy and strategic decisions for the community opposed to a working board which manages day-to-day operations, activities and programs.
Strategic Decision-Making & Avoiding Micromanagement
Staff/employees should be empowered to make the day-to-day decisions and take care of daily operations. Micromanagement of staff/employees can render not just a masjid board ineffective, but hinder the entire masjid operations and growth. Masjid boards that are still in the working board model after 5 years is problematic and shows a lack of growth of the masjid operations and organizational structure. Masjid boards need to focus more on the high-level strategic decisions and major decisions for the masjid and community.
Internal Roles & Responsibilities
In addition to knowing the overall role of the masjid board it requires an internal understanding of the roles and responsibilities of each board member. Masjid board members should all be focused in one area and be held accountable for those focus areas in board meetings. Roles and responsibilities should be laid out in position manuals and the constitution and by-laws of the masjid.
Accessibility to the Community
Many masjid board members remain virtually anonymous and inaccessible to the community. This lack of accessibility festers mistrust between the community and masjid boards and doesn’t make community members feel a part of the decision-making process. This may be done knowingly or unknowingly by some masjid boards, but this practice has to stop immediately if we want to see our masjids and our communities grow. At a minimum masjid boards should have quarterly General Body Meetings to discuss any community issues and challenges and also have a Suggestions Box or email addresses clearly on the masjid website for community members to email.